Client: Partnered with dnata Travel
Project: World Traveller Middle East, multichannel magazine, dual language.
Launch: World Traveller launched in 2006, at a time when the UAE was rapidly developing to welcome visitors from across the globe and its two world-class airlines expanded their networks to fuel the wanderlust of its residents.
Today: World Traveller is the biggest travel magazine in the Middle East, published in print and digital formats and in both English and Arabic languages. Distributed exclusively to customers of the Middle East’s largest travel company, dnata Travel, the reach of the print edition extends across the Gulf countries, Saudi Arabia included, while the digital content hits an opt-in database of over 400,000.
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