BL COVERS
Client: Better Homes
Project: Better Living, multichannel customer magazine
Brief: Better Homes is the largest and longest established real estate agency in the UAE. Their customer magazine was launched in-house in 2005 and contained only property listings. In 2007 Hot Media were tasked with developing the editorial content of the magazine, to move beyond only listings and into areas relevant to the home.
Solution: Across a decade we developed Better Homes magazine into one of the region’s leading home interiors titles, publishing separate Dubai and Abu Dhabi editions. In 2018, to reflect the UAE’s maturing property market and the growing number of homeowners, the name of the magazine to Better Living, gave it a fresh, contemporary design overhaul, and widened the editorial focus to provide tips and expert advice for people to make the most of their homes, inside and out.
Design: Designed in-house with redesigned by me. Each month we shoot a local home and garden shoot. Covering the owner of the home and a chance to see how people live and style their home and gardens.
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Portraits: Working with real-life people can be challenging. Through years of working with people in this scenario, I like making people feel comfortable and shine, feeling proud of their homes. I always like them to pose naturally not forced into a position. Always to the client's surprise how fabulous they look!
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